Folk to create marketing campaign for students accommodation
Folk has been appointed by the Student Accommodation Centre to create its marketing and promotions campaign. Folk will launch a website for the organisation.
Folk has been appointed by the Student Accommodation Centre to create its marketing and promotions campaign. Folk will launch a website for the organisation.
Heinz has appointed EHS Brann to handle the direct marketing for its baby food range and the Linda McCartney meat-free range. It follows a four-way pitch against three undisclosed agencies. It is not known if baby food incumbent Proximity was invited to repitch. The appointment is understood to be part of the company’s continued push […]
Incumbent DDA will repitch for the Malaysia Airlines advertising account, as first reported in Marketing Week last week.
Aegis Media has launched a new international digital network called Isobar.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.