Gillette appoints Church
Church, the below-the-line agency, has been appointed by Gillette to its UK roster to provide support for the launch of its M3Power razor in September.
Church, the below-the-line agency, has been appointed by Gillette to its UK roster to provide support for the launch of its M3Power razor in September.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.