Gillette appoints Church
Church, the below-the-line agency, has been appointed by Gillette to its UK roster to provide support for the launch of its M3Power razor in September.
Church, the below-the-line agency, has been appointed by Gillette to its UK roster to provide support for the launch of its M3Power razor in September.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.