Innuendo to the Max

While the rest of the world’s press are queueing up to mock new Coca-Cola’s chief marketing officer Chuck Fruit’s name, the Diary takes solace in the fact that it took the mickey out of his moniker months ago (MW February 5).

Besides, it has better things to occupy itself with, such as this VIP invitation (right) for the Max Power Live event at Birmingham’s NEC last weekend.

No doubt, many of your eyes were drawn to the sexual allure of the invitation’s leather-clad ladies, but the sexual theme runs a bit deeper, as the pass offers the opportunity to meet Max Power editor Roger Payne. Which is no doubt what many male visitors got from staring too long at the leather-clad ladies…

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here