Interpublic group to terminate lease
The Interpublic Group is to end its interest in motorsports and is negotiating to terminate its lease of Silverstone racetrack for &£27m.
The Interpublic Group is to end its interest in motorsports and is negotiating to terminate its lease of Silverstone racetrack for &£27m.
Telewest Broadband is to revamp its digital packages in July to target any disillusioned satellite viewers.
Luxury goods are no longer the preserve of the super-rich.
Bartle Bogle Hegarty (BBH) is tipped to pick up the £25m global advertising account for Unilever Bestfoods-owned brand Flora. The agency beat incumbent Lowe to win the business. The appointment is yet another blow to Lowe, which has suffered a number of high-profile losses over recent months including HSBC (MW May 13). It also weakens […]
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.