Lastminute.com signs Lovefilm partnership

Lastminute.com, Europe’s leading independent travel and leisure website, has signed an exclusive three-year partnership deal with Lovefilm, which will give the online DVD rental company access to Lastminute.com’s estimated 3 million visitors.

The jointly branded DVD rental service can be found on Lastminute.com’s UK homepage. By clicking on the DVD rental section, visitors will be able to browse more than 20,000 DVDs available from Lovefilm. They will also be able to take advantage of a four-week trial offer, allowing them to sample the Lovefilm service free.

The deal will include joint branding on the envelopes used by Lovefilm for mailing out DVDs and on Lastminute.com ticket wallets.

Lastminute.com UK head of lifestyle Paul Shaw says that Lovefilm fits neatly with Lastminute’s brand positioning and target customer demographics, and also “with our mission to offer a comprehensive service for all our customers’ lifestyle needs”.

In May, Lovefilm appointed Simon Morris as its first full-time business development and marketing director. Morris was a co-founder of online sports and lifestyle portal Football365.com, as well as marketing director of Sega and BSkyB and managing director of Chris Evans’ Ginger TV.

Lovefilm’s website allows consumers to browse more than 20,000 titles, and selections – which can be kept as long as they want to – are mailed out first class. There are three levels of service: Bronze, at £9.99 a month, allows subscribers to borrow one DVD; Silver, at £14.99, allows them to have two discs; and Gold, at £19.99, allows them to rent three.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here