Nintendo revises European team after marketing head Gosen quits

Nintendo has reshuffled its European marketing team in the wake of the resignation of marketing and sales chief David Gosen.

Gosen, who is joining wireless entertainment company Digital Bridges as chief operating officer, has been in charge of Nintendo’s continental and UK marketing for the past five years as managing director, sales and marketing.

He oversaw the European launch of the Nintendo’s GameCube console, which has struggled against Microsoft’s Xbox and Sony’s PlayStation 2 despite price reductions.

Analysts partly blamed poor sales of the GameCube for the company’s first financial loss in its 40 years as a listed company last year.

Prior to working for Nintendo, Gosen was marketing and distribution director at BSkyB.

He has also served as marketing director at Pizza Hut and head of direct marketing at One-2-One.

Gosen, who will leave at the end of August, will be replaced by head of marketing Jim Merrick, who will hold the position of senior director of European marketing.

Merrick will report directly to Nintendo Europe president Satoru Shibata. Tim Freystedt, European marketing manager, will be promoted to senior European marketing manager under Merrick.

Merrick’s first task will be to launch the hand-held Nintendo DS gaming console (MW, February 12). To help with the launch, Nintendo has appointed Geoff Howe Marketing Communications as its first retained direct marketing agency.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here