Unilever to relaunch slim-fast sub-brand
Unilever is relaunching a Slim-Fast sub-brand of low-sugar controlled products called Optima in the US later this year.
Unilever is relaunching a Slim-Fast sub-brand of low-sugar controlled products called Optima in the US later this year.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.