Virgin Radio signs sponsorship deal with Jaguar Racing
Virgin Radio has signed a sponsorship deal with Jaguar Racing including on-air and on-car promotions. The station will also give away tickets to the British Grand Prix (Agencies, page 12).
Virgin Radio has signed a sponsorship deal with Jaguar Racing including on-air and on-car promotions. The station will also give away tickets to the British Grand Prix (Agencies, page 12).
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.