Lost mobile phone campaign to launch
Miles Calcraft Briginshaw Duffy has created a campaign to stop people from reporting lost mobile phones as stolen (MW June 24). It breaks this week.
Miles Calcraft Briginshaw Duffy has created a campaign to stop people from reporting lost mobile phones as stolen (MW June 24). It breaks this week.
McCann Erickson has created an outdoor campaign for the British Coffee Association that aims to remind consumers that sometimes only a coffee will do. It has the strapline ‘Coffee. Irreplaceable’. Media is by Mindshare…
Krispy Kreme the doughnut maker, is launching a Sugar ‘n’ Spice variant for Halloween.. The doughnuts, which are flavoured with cinnamon and pumpkin, will be available in October and November.
Catalogue retailer Index has appointed Mike Makinson as its marketing director. Advertising agency Clark McKay & Walpole has also been signed up to create the brand’s first television advertising push in ten years, as a project. Under new chief executive Tim James, formerly trading director at Homebase, Index is being transformed into a standalone business. […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.