Scottish Widows is appointing a team of four marketing directors as part of a restructure following the resignation of marketing director Peter Jordan.
The rejig creates a marketing director for brand and the three product areas of protection, life and pensions, and savings and investments.
Rob Rees has been recruited to the new role of director of customer and brand director until a permanent appointment is made. Rees was recently sales and marketing director at Duo, the budget airline that went bust earlier this year (MW May 6). He previously held senior marketing positions at Campbell Grocery Products, Orange and PepsiCo.
Scottish Widows has also poached Nick Kirwan to become marketing director for protection products. Kirwan was head of marketing at Abbey for Intermediaries for nine years. Scottish Widows is also recruiting for the other two positions.
They will all report to Scottish Widows managing director, marketing and distribution, Nathan Moss.
The director of brand and customer will be responsible for Scottish Widows’ &£5m advertising campaign, featuring the well-known and long-running widow. The account has been held by Citigate Albert Frank for 15 years.
Jordan, a former marketing director at Skandia, has decided to return to university to study science after just over a year in the job.
Scottish Widows appointed Archie Norman as chief executive in October last year. Scottish Widows is owned by Lloyds TSB, whose new chief executive Eric Daniels last year publicly mooted selling the business.