Sport England creates new post to lead activity drive

Sport England has created a position for a marketing chief to help oversee its push to achieve 70 per cent participation in sport and physical activity by 2020.

Reporting to chief executive Roger Draper, the newly created position of director of communications will control all marketing, PR, and media and public affairs functions.

Sport England is also searching for a director of sport and a director of operations as part of a recent restructuring of the organisation.

The position has been created above that of Nick Wake, who will remain head of marketing at Sport England. Kate Wallace has been appointed as interim director of communications while the body advertises for suitable candidates for the post.

The first task for the director of communications will be to oversee the evaluation and national roll-out of Sport England’s “Everyday Sport” ad campaign. The drive was launched in the north-east of England last month backed by local celebrities (MW December 4, 2003).

The role will involve working on future pro-exercise campaigns in conjunction with other government bodies such as the Department of Health, the Department of Education and the Department of Culture, Media and Sport.

Sport England distributes Lottery money to sports organisations and develops the Government’s strategy on sport.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here