Star Editor joins American Media
Express Newspapers’ celebrity title Star, is to lose its editor, Martin Smith, who is leaving to join US company American Media, publisher of National Enquirer.
Express Newspapers’ celebrity title Star, is to lose its editor, Martin Smith, who is leaving to join US company American Media, publisher of National Enquirer.
Nestlé’s top-selling Kit Kat bar under threat from the launch of Cadbury’s Dairy Milk Wafer
…McCann Erickson has created a £500,000 TV ad campaign to support Scholl’s Flight Socks, which claim to help prevent the risk of blood clots when flying.
The BBC has split marketing chief Andy Duncan’s role in two. His duties will be shared by head of audience services, Genevieve Lawrence, and head of marketing strategy and planning, Helen Kellie, on an interim basis. The director of marketing, communications and audiences was recently appointed as the new Channel 4 chief executive (MW last […]
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.