BBC worldwide chief executive leaves
…BBC Worldwide chief executive Rupert Gavin has left the corporation with no job to go to fuelling rumours that he may be preparing a management buy-out for some of the BBC’s commercial operations.
…BBC Worldwide chief executive Rupert Gavin has left the corporation with no job to go to fuelling rumours that he may be preparing a management buy-out for some of the BBC’s commercial operations.
Viral videos are a marketer’s dream – they’re cheap, reach the consumer quickly and can be denied if they backfire.
The Independent’s commercial director, Lawrie Procter, is leaving to join sales house Mediaforce as managing director. In a separate move the newspaper has recruited former News International director of strategic planning Andrew Christie as group strategy director.
EMAP’s Q magazine has appointed Sheffield-based agency The Designers Republic to create a television and press advertising campaign to coincide with the relaunch of the music title. The agency’s brief will be to create a national campaign to promote the magazine’s “market-leading” position in the rock music market. According to the July-December 2003 figures from […]
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.