Camelot revamps for tenth anniversary
Camelot has revamped its National Lottery branding to celebrate its tenth anniversary in November. The logo now says: ‘The National Lottery thanks you for 10 years’.
Camelot has revamped its National Lottery branding to celebrate its tenth anniversary in November. The logo now says: ‘The National Lottery thanks you for 10 years’.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
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