Leith’s TV ad campaign for soft drink Irn-Bru has been banned by Ofcom, after the watchdog ruled that it made fun of transsexual people. The ad features a woman, shown shaving her lathered face, who reveals to her family that she ‘used to be a man’.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.