P&G revamps marketing team for ‘year of beauty’

Procter & Gamble is to make 2004 its “year of beauty” following a marketing rejig that has seen Sunny D marketing chief Gino de Jaegher take the top beauty marketing position in the UK.

Procter & Gamble is to make 2004 its “year of beauty” following a marketing rejig that has seen Sunny D marketing chief Gino de Jaegher take the top beauty marketing position in the UK.

De Jaegher will hold the position of marketing director for beauty care, femcare and oral care in the UK. De Jaegher takes over from Gill Whitty-Collins, who has been appointed P&G’s marketing director for Western European liners and femcare global.

De Jaegher will be given responsibility for the recently acquired Wella brands following the news last week that Wella marketing chief Bob Bartlett has not been given a role at the company (MW last week). De Jaegher’s appointment follows the promotion of former UK marketing chief Chris de Lapuente to the role of president of global haircare in May.

Jenny Ashmore, associate director for babycare, will replace De Jaegher as marketing director for paper, although responsibility for the company’s femcare brands such as Tampax and Alldays will remain with De Jaegher.

Outgoing beauty chief Whitty-Collins says that the company’s beauty care division will look first at the Wella brands in its portfolio, with a potential relaunch of Nicky Clarke scheduled for later in the year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here