TGI Friday’s names ex-Persil man as managing director

TGI Friday’s, the Whitbread-owned restaurant chain, has appointed former Persil Power marketer Tim Hammond as managing director.

Hammond has been with Whitbread since 2001, most recently as corporate development director, charged with seeking new business opportunities and taking the David Lloyd Leisure brand to Spain.

He joined Whitbread in 2001 from Unilever, where he was senior vice-president for laundry care, Europe. A veteran Lever Brothers marketer, Hammond was Lever’s fabrics marketing director during the fierce wrangling with Procter & Gamble over Unilever’s Persil Power in 1994.

Persil Power’s manganese cleaning agent was accused of rotting clothes and the brand was eventually axed. Hammond was promoted to managing director of Lever Bros in Egypt shortly after the debacle (MW November 17, 1995).

At TGI Friday’s, Hammond replaces Guy Parsons, who is to become sales and marketing director of low-cost hotel chain Travelodge in October.

TGI Friday’s long-serving marketing director is Joe Boyle and the chain’s ad account is held by Heresy. The company spent £428,000 on advertising in the year to March (Nielsen Media Research).

TGI Friday’s was launched in New York in 1965 and introduced into the UK in 1986. There are now 41 UK sites.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here