Woolworths has joined Zip Television, the interactive television channel set up by a consortium of advertisers including Honda, Orange, Procter & Gamble and Unilever. Woolworths is the first retailer to join and will launch an interactive campaign later this year. (Media Analysis, page 19; Torin Douglas, page 21)
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.