The Ingram Partnership scoops worldwide strategic business for final Star Wars film

The Ingram Partnership has been appointed to handle global strategic communications for the final film in George Lucas’ Star Wars saga.The film, which was revealed at the weekend as Star Wars: Episode III – Revenge of The Sith, will be released in May next year.

It will be the last of the three “prequels” to the original Star Wars trilogy that began in 1977. The film, made by LucasFilms, will be distributed by Twentieth Century Fox.

Specialist media neutral agency Unity handled communications for two previous Star Wars films (MW May 17, 2001). The agency was bought by media entrepreneur Chris Ingram last year to help establish The Ingram Partnership (MW July 31, 2003). However, The Ingram Partnership was not automatically handed the business by LucasFilms and had to pitch for the work.

The agency will develop creative, media, promotional and public relations strategies for Revenge of The Sith.

ï‚· Twentieth Century Fox is looking for a permanent agency to act as co-ordinator and consultant for its European planning and communications. The company denies speculation that it will consolidate its media buying across Europe. Starcom MediaVest handles the £30m UK advertising spend.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here