Co-op picks Morgan as marketing chief

HBoS chief marketer Zoë Morgan quits for newly created director role at Co-operative Group

The Co-operative Group has poached Zoë Morgan, chief marketer at HBoS, for the newly created position of director of marketing.

Morgan, who has also worked at Boots, is marketing director of HBoS’ retail financial services brands including Halifax, Bank of Scotland and Birmingham & Midshires. She will report to Co-op chief executive Martin Beaumont.

Morgan, who joined HBoS in May last year (MW April 3, 2003), will leave at the end of August to join Co-op in November. HBoS general manager product James Corcoran will oversee Morgan’s role until a replacement is recruited.

Prior to joining HBoS, Morgan worked at Boots for nine years, where her responsibilities included the development of a customer relationship management strategy. Her last role at the retailer was strategic marketing director working across its UK retail businesses, including Boots the Chemist and Boots Opticians.

As the Co-op’s first director of marketing she will have responsibility for the Co-operative brand, identifying marketing links across the Group’s trading businesses and working with each of the business teams. She will also work with Co-operative Financial Services marketing director Craig Shannon on joint projects.

Beaumont says: “Until now marketing strategy and execution has been carried out almost exclusively on a business-by-business basis. This appointment will enable us to exploit the potential of the group and give strategic direction to the business teams, whether they are selling holidays, food, pharmaceuticals or electrical products.”

The Co-op is in the process of re-introducing its “divi” card as part of a membership programme that will work across all of the group’s businesses (MW July 15).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here