Arc London creates Maytag campaign
Arc London has created a campaign to raise awareness of the premium white goods brand Maytag. It will break across women’s magazines and Sunday supplements next week.
Arc London has created a campaign to raise awareness of the premium white goods brand Maytag. It will break across women’s magazines and Sunday supplements next week.
The Student Broadcast Network (SBN) has been put up for sale by owner Campus Media. Campus is appointing a receiver to handle a sale of the business or put it into liquidation. Campus pulled its funding for SBN, a wholly owned subsidiary, after a meeting about the business and its losses on July 23. The […]
Wyeth has shortlisted Bartle Bogle Hegarty and DDB London for its £6m advertising business.
Yes, it is a remarkable achievement to have persuaded so many big advertisers to invest in interactive television (Torin Douglas, MW last week), but it shouldn’t be too surprising. Surely investment in research is the most appropriate way to develop this fledgling platform and to realise its true potential as a medium. The main benefit […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.