Cereal Partners UK to launch Fitnesse bar range
Cereal Partners UK is launching a range of cereal bars under its Fitnesse brand. The low-fat bars are aimed at women and will be supported by a TV campaign.
Cereal Partners UK is launching a range of cereal bars under its Fitnesse brand. The low-fat bars are aimed at women and will be supported by a TV campaign.
The Meat and Livestock Commission (MLC) is reviewing its £2m media planning and buying business. It is expected to invite incumbent OMD Gemini to repitch.
There was much talk of consolidation within the radio industry in the immediate aftermath of the Communications Act, but very little has happened. Is this about to change? asks Caroline Parry
Burton Foods, the biscuit manufacturer, is relaunching it flagship brand Wagon Wheel. The biscuit is also being reformulated to contain more real chocolate. The new Wagon Wheel, which will be in stores from next month, will now be covered with real chocolate rather than chocolate- flavoured coating. It will also have chocolate sauce inside it […]
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.