Levy McCallum to handle campaign for Welch Homes

Levy McCallum, the Glasgow-based agency, has been appointed to handle a £250,000 integrated campaign for Welch Homes, a company that designs, builds and manages residential retirement villages.

By

Levy McCallum, the Glasgow-based agency, has been appointed to handle a &£250,000 integrated campaign for Welch Homes, a company that designs, builds and manages residential retirement villages.

Recommended

The race is on for sponsorship

Marketing Week

Cameron Day’s letter (MW July 8) on Carlsberg’s switching support from football to the arts raises some interesting issues as to how companies should direct their sponsorship budget. As he rightly says, any investment needs to be relevant and integrated within a broader programme, if it is to make the right connections with customers. Sports […]

Financial marketing to come under the spotlight

Marketing Week

The Financial Services Authority (FSA) is establishing a consultative group to tighten up on marketing standards and the treatment of consumers in the financial services industry. The decision follows publication of a report by the regulator this week entitled Treating Customers Fairly – Progress and Next Steps, which says more needs to be done to […]

Latest from Marketing Week