The News of The World is to revamp its magazine, called Sunday, in September.
The move follows a decline in circulation at the newspaper, which is part of News International’s News Group Newspapers division. Insiders say a refreshing of the paper’s content is seen as vital if sales are to increase.
Sunday magazine’s sizeable television listings section will be hived off into a new section and the main magazine will be printed on higher-quality paper. One insider says it is not clear whether the magazine will change its name. A possible title being touted is The Biz.
A spokeswoman for the News Of The World says: “We have no plans to relaunch or revamp at the moment.”
The newspaper is in profit, but in June its circulation fell by 2.93 per cent, month on month, to 3,735,839. The News of the World’s average net circulation for the first half of 2004 was down 0.91 per cent on the same period in 2003, to 3,840,684,
Competitor the Sunday Mirror, owned by Mirror Group Newspapers, is losing circulation at a greater rate. Average net circulation fell by 3.03 per cent, year on year, for the six months from January to June.