Nestlé has lost its appeal against a High Court ruling that it can not register the Polo mint’s shape as a trademark.
Nestlé has lost its appeal against a High Court ruling that it can not register the Polo mint’s shape as a trademark. It originally lost the case last December, because it did not specify the colour or size of the mint (MW December 18, 2003).
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.