Centrica global marketing director Simon Waugh is leaving the company later this year, as first exclusively revealed in Marketing Week (MW June 10). His departure follows the recent termination of Centrica’s group marketing activities.
Billetts has bolstered its UK management line-up with new directors Rob Hill, Donna Malone and David Collins. In addition it has appointed dedicated heads of media, with Andy Smith head of television, Ian Crick head of press, Rob Hill head of radio, and Steve Sims head of outdoor.
COI Communications has reported a 19 per cent increase in its ad spend last year. An uplift was exclusively revealed in Marketing Week (MW last week). The Government’s ad spend has increased for the first time in two years.
Coca-Cola will launch a multi- million-pound advertising push behind energy drink Powerade, along with other brands in its soft drinks portfolio, on the back of the company’s &£15m sponsorship of the Football League. The company is positioning Powerade as a professional sports drink in a bid to directly rival GlaxoSmithKline’s market leader Lucozade Sport. The […]
Wyeth has shortlisted Bartle Bogle Hegarty and DDB London for its £6m advertising business.
Nationwide Building Society is overhauling its branch and online network in a £300m modernisation push.
Bid-Up TV is to launch a new television advertising campaign from August 5 featuring TV celebrity David Dickinson, presenter of Bargain Hunt.
Levy McCallum, the Glasgow-based agency, has been appointed to handle a £250,000 integrated campaign for Welch Homes, a company that designs, builds and manages residential retirement villages.
McDonald’s is launching an ‘adult Happy Meal’ called Go Active!
HHCL/Red Cell has created a press campaign for Autoglass, the motor vehicle glass replacement service, which shows the dangers facing drivers who do not replace chipped glass. The campaign begins next week.
There are moments in life when it’s brought home to you with blinding clarity exactly where you stand in the food chain. For everyone involved in financial services communications, there was just such a moment recently. The Financial Services Authority, with much grinding of gears and clanking of machinery, is belatedly cranking up a significant […]
Reebok has handed its £20m pan-European media planning and buying account to OMD Europe. The move is part of a consolidation of the sportswear brand’s advertising into Omnicom. Mediaedge:CIA is the incumbent.
Arc London has created a campaign to raise awareness of the premium white goods brand Maytag. It will break across women’s magazines and Sunday supplements next week.
Clear Channel has switched its research methodology to measure awareness levels in outdoor from pen and paper interviewing to Computer Assisted Self Interviewing (CASI). It claims that awareness of the medium has risen as a result.
McDonald’s has reported a ten per cent increase in revenue to £4.7bn for the second quarter of the year. The increase has been attributed to the fast-food chain’s increased focus on healthier options.