OTPMedia to sell ads and sponsorship on comedy portal
Marketing WeekOTPMedia is to sell advertising and sponsorship opportunities on comedy portal Funny.co.uk.
OTPMedia is to sell advertising and sponsorship opportunities on comedy portal Funny.co.uk.
Charity is big business in the US, but this is causing suspicion among many would-be donors.
Front-line field staff are often employed by an agency, rather than the brand they are promoting. But they still need some proper brand-value training, says Steve Hemsley
Yes, it is a remarkable achievement to have persuaded so many big advertisers to invest in interactive television (Torin Douglas, MW last week), but it shouldn’t be too surprising. Surely investment in research is the most appropriate way to develop this fledgling platform and to realise its true potential as a medium. The main benefit […]
Ofcom’s stance on advertising food to children remains ambiguous, despite what the papers said.
The Ingram Partnership has been appointed to handle global strategic communications for the final film in George Lucas’ Star Wars saga. The film, which was revealed at the weekend as Star Wars: Episode III – Revenge of The Sith, will be released in May next year. It will be the last of the three “prequels” […]
Nationwide Building Society is overhauling its branch and online network in a £300m modernisation push.
There are moments in life when it’s brought home to you with blinding clarity exactly where you stand in the food chain. For everyone involved in financial services communications, there was just such a moment recently. The Financial Services Authority, with much grinding of gears and clanking of machinery, is belatedly cranking up a significant […]
Reebok has handed its £20m pan-European media planning and buying account to OMD Europe. The move is part of a consolidation of the sportswear brand’s advertising into Omnicom. Mediaedge:CIA is the incumbent.
The Financial Services Authority (FSA) is establishing a consultative group to tighten up on marketing standards and the treatment of consumers in the financial services industry. The decision follows publication of a report by the regulator this week entitled Treating Customers Fairly – Progress and Next Steps, which says more needs to be done to […]
Powergen is reviewing its £7m direct marketing and digital advertising business.
YooMedia, the interactive media group led by former BBC director of TV David Doherty, is buying mobile phone marketing company Whoosh, which will be be integrated with YooMedia’s Trigger TV business.
Ofcom’s stance on advertising food to children remains ambiguous, despite what the papers said.
As retail price inflation ground to a halt in recent years, brand owners have been driven to maintain profits by cutting costs – or ‘value engineering’. David Benady looks at the effects on quality
UB UK, the biscuits and snacks manufacturer, has acquired savoury biscuit business Jacobs. The deal is subject to approval from competition authorities in UK and Ireland.