Month: August 2004

The Portman Group,…

The Portman Group, the industry-funded alcohol awareness organisation, is launching a poster campaign next month to promote sensible drinking among women. Aimed at women aged between 16 and 24, the spoof campaign about a facial cream called ‘Masq crème de regret’ will encourage women to think about the effect that drinking to excess will have […]

Reebok opens London store

Reebok is opening its first Rbk branded shop in London’s Covent Garden on August 26, as first revealed in Marketing Week (July 15). The shop will include footwear ranges that have been developed with US rap stars 50 Cent and Jay-Z.

Food for thought for manufacturers

The Brainjuicer studies (Factfile, MW August 12) raise interesting insights into attitudes towards obesity. When respondents to the second survey were asked to rate ideas, “the most popular involved a shake up of the food industry.” It seems illogical to then conclude that the message for food manufacturers is they could do themselves a lot […]

Ascot marketing boss rejoins Tote

The government-owned bookmaker Tote has hired Ascot marketing chief Jason Brautigam as racecourse marketing director. Brautigam will take the position in November after serving a notice period. He has held marketing positions at Ascot over the past six years and previously worked at Tote. The racecourse marketing director role has been vacant since the departure […]

British Gas increases gas price

British Gas has increased its gas price by an average of 12.4 per cent and its electricity by 9.4 per cent, starting from September 20. Industry watchdog Energywatch has slammed the move and advised consumers to switch away from British Gas to cheaper suppliers.

FT and Independent link with Overture

The Financial Times and The Independent have linked with Overture to display its Content Match listings on their websites. Additionally, Guardian Newspapers, which has featured Content Match listings on its Travel and Money channels, is to use it across Guardian Unlimited and on the Observer site. Content Match shows ads relevant to the information being […]

MOBO fails to strike awards sponsor deal

The Music of Black Origin (MOBO) Awards will run this year without a title sponsor after failing to find a suitable replacement for former partner MasterCard. The awards, which will be broadcast on October 6, held talks with a number of potential sponsors for the deal (MW April 1). The BBC poached the broadcast rights […]

Cancer Research/TK Maxx seek donations

Discount fashion retailer TK Maxx and cancer charity Cancer Research UK have created a campaign called GiveGet, to encourage people to donate unwanted clothes to the charity. More than 2 million households are being sent GiveGet bags, with people encouraged to take their unwanted clothes to TK Maxx’s 150 stores or Cancer Research UK stores […]

Ad negatives to Sky Plus launch

Despite the predictable hullabaloo preceding their launch, the arrival of two more entertainment channels this autumn is likely to elicit – at best – muted enthusiasm from television advertisers. After all, there are so many of them already, aren’t there? And in any case, despite their distinguished pedigree – premium media brands don’t come more blue-chip […]

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