ASA slams Volkswagen Group UK mailer
The Advertising Standards Authority has forced Volkswagen Group UK to pull an Audi A3 mailer, which condones excessive speed and encourages irresponsible driving. The ad was created by Bartle Bogle Hegarty.
The Advertising Standards Authority has forced Volkswagen Group UK to pull an Audi A3 mailer, which condones excessive speed and encourages irresponsible driving. The ad was created by Bartle Bogle Hegarty.
Veronis Suhler Stevenson released figures which show that more than half of all US media revenue in 2003 came from consumer spending rather than advertising, reflecting the popularity of services such as pay-per-view television and the internet.
National Lottery operator Camelot is to break with long-running partner Hasbro to launch a scratchcard lottery game with rival games-maker Mattel. The game, themed around Mattel’s boardgame Scrabble, will be launched next week supported by a television, print and poster ad campaign. The game will offer a top prize of £60,000. The ad campaign, which […]
95.8 Capital FM reported a loss of 200,000 listeners from its breakfast show during DJ Johnny Vaughan’s first quarter. He replaced Chris Tarrant in April (MW March 4). The Rajar figures for the quarter ending June 20 also showed that Heart 106.2 FM had gained 138,000 listeners for its breakfast show presented by Jono Coleman…
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.