ASA slams Volkswagen Group UK mailer
The Advertising Standards Authority has forced Volkswagen Group UK to pull an Audi A3 mailer, which condones excessive speed and encourages irresponsible driving. The ad was created by Bartle Bogle Hegarty.
The Advertising Standards Authority has forced Volkswagen Group UK to pull an Audi A3 mailer, which condones excessive speed and encourages irresponsible driving. The ad was created by Bartle Bogle Hegarty.
Veronis Suhler Stevenson released figures which show that more than half of all US media revenue in 2003 came from consumer spending rather than advertising, reflecting the popularity of services such as pay-per-view television and the internet.
National Lottery operator Camelot is to break with long-running partner Hasbro to launch a scratchcard lottery game with rival games-maker Mattel. The game, themed around Mattel’s boardgame Scrabble, will be launched next week supported by a television, print and poster ad campaign. The game will offer a top prize of £60,000. The ad campaign, which […]
95.8 Capital FM reported a loss of 200,000 listeners from its breakfast show during DJ Johnny Vaughan’s first quarter. He replaced Chris Tarrant in April (MW March 4). The Rajar figures for the quarter ending June 20 also showed that Heart 106.2 FM had gained 138,000 listeners for its breakfast show presented by Jono Coleman…
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.