Carat to handle media brief for retailer Bhs

Philip Green-owned retailer Bhs is expected to appoint Carat to handle its media buying and planning account, thought to be worth &£5m.

Carat is already the incumbent for Dorothy Perkins, part of Arcadia, also owned by entrepreneur Green, who last month withdrew his &£9.44bn bid to buy M&S.

Green has vowed to show M&S shareholders and management just “who is the best retailer” and is investing in above-the-line marketing of both Bhs and Dorothy Perkins to help in the fight against the rival high street clothing chain.

He is recruiting an advertising agency to work on Bhs and has sanctioned an investment of &£50m to upgrade the 164-strong chain. Euro RSCG, Ogilvy & Mather and HHCL/Red Cell are thought to have pitched for the business.

A Bhs spokeswoman says that it has not yet made a decision on an advertising agency and therefore cannot comment on the media buying and planning.

Grey has been appointed to create television advertising campaigns for Dorothy Perkins.

Green’s stores are expected to refresh their merchandise and embark on heavy bouts of advertising, price-cutting and promotional activity.

Green cannot make another bid for M&S for six months.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here