J Walter Thompson is to create a television campaign for Nestlé Rowntree’s Kit Kat, killing off the brand’s 47-year-old ‘Have a break, have a Kit Kat’ slogan.
J Walter Thompson is to create a television campaign for Nestlé Rowntree’s Kit Kat, killing off the brand’s 47-year-old ‘Have a break, have a Kit Kat’ slogan. The brand’s new strapline, as of next month, will be ‘Make the most of your break’.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.