PepsiCo is to promote the benefits of its healthier food and drinks with a ‘Smart choices made easier’ green dot on packaging for products such as Diet Pepsi and Tropicana in the US. Pepsi UK says it has no plans to introduce the initiative.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.