George Pitcher (MW July 22) misses the point. Perhaps it is not quite the same as Middle England, but Middle-aged England certainly does exist. There are 20 million people in the UK aged 50 and over, with plenty of money to spend between them – and if 52 per cent of them are women, this adds up to a staggering 10.4 million people!
All recent research shows that age, rather than class, is one of the most powerful retail discriminators. Speaking as one of those over-50 women still earning and looking for things to buy, I can assure George Pitcher that, should M&S choose to return to fashions that can be worn by Middle-aged England, they would witness a fantastic turnaround not just in sales but in brand loyalty.
Certainly, Stuart Rose has got nothing to lose by trying to woo this customer base!
Chairman and chief executive