Arsenal extends sponsorship deal with 02
Arsenal Football Club has extended its shirt sponsorship deal with mobile phone giant O2 until 2006. The new deal is thought to be worth about £3m a year.
Arsenal Football Club has extended its shirt sponsorship deal with mobile phone giant O2 until 2006. The new deal is thought to be worth about £3m a year.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.