Don’t 6X it up, it’s in the can

To set the record straight, the Committee of Advertising Practice had not ordered Wadworth to drop the 6X campaign as your headline claimed (MW July 29).

At a recent meeting instigated by Church with the Advertising Standards Authority/CAP it was agreed that the 12-month-old campaign and series of ads had broadly complied with its code of practice. After discussion it was agreed that one execution be dropped in the light of current sensitivities.

The CAP and ASA haveÂapproved the latest phase of executions of this extremely effective campaign and both we at Church and Wadworth will continue to have dialogue with both bodies as the campaign develops as part of our aim to deliver responsible, yet effective and engaging advertising.

Julie Clay

PR & marketing consultancy

supplied via e-mail

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here