To set the record straight, the Committee of Advertising Practice had not ordered Wadworth to drop the 6X campaign as your headline claimed (MW July 29).
At a recent meeting instigated by Church with the Advertising Standards Authority/CAP it was agreed that the 12-month-old campaign and series of ads had broadly complied with its code of practice. After discussion it was agreed that one execution be dropped in the light of current sensitivities.
The CAP and ASA haveÂapproved the latest phase of executions of this extremely effective campaign and both we at Church and Wadworth will continue to have dialogue with both bodies as the campaign develops as part of our aim to deliver responsible, yet effective and engaging advertising.
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