Drambuie marketing boss walks away from company

Drambuie marketing director Patrick Venning has left the company without a job to go to. His departure comes a month after he appointed Soul to the Drambuie Liqueur global ad account, following a three-way pitch against HHCL/Red Cell and incumbent Burkitt DDB.

He has been replaced by the drinks company’s international marketing manager, Caroline Sutcliffe. Sutcliffe has been with the company for more than three years. Before joining Drambuie, she was a marketer at L’Oréal UK, working on the Plénitude skincare range.

Sutcliffe will report to Drambuie chief executive and co-owner Malcolm Mackinnon, who last month also appointed a new chairman: Richard Stone, currently chairman of holiday company Shearings.

Sutcliffe says she will continue to work with Soul and has no plans to make any “radical changes”. Soul also handles the Drambuie Cream brand’s advertising in the UK.

Venning was previously the marketing controller at Drambuie. He was promoted to marketing director two years ago, to replace Paul Davey. Venning is a former Unilever marketer and has worked on the Magnum brand.

At Drambuie, he was responsible for changing the direction of the liqueur brand to broaden the drink’s appeal to 30- to 40-year-olds and to focus on the social aspect of liqueur drinking.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here