Premium TV appoints development unit boss

Premium TV, Europe’s largest digital sports publisher, has promoted former advertising and sponsorship director Bryan Winning to head a newly established business development unit.

Winning has been given the brief of exploiting assets belonging to football clubs, broadcasters, brands and content owners across a range of platforms, including mobile services and digital television.

Premium TV commercial director Oliver Slipper says the unit has been set up to encourage content owners and rights-holders which might previously have been put off exploiting new media opportunities, owing to the costs involved and the fear of cannibalising revenue from existing products.

The unit’s first task will be to create an online version of monthly football magazine FourFourTwo, which is owned by Haymarket Publishing.

Premium TV will design, build and manage the editorial content of the FourFourTwo website. News will be written by Premium TV’s in-house editorial team, with features adapted from the monthly magazine. Premium TV will receive a share of the advertising, sponsorship, e-commerce, subscriptions, betting and mobile revenues generated by the site.

Premium TV has 1.5 million registered users and more than 135,000 paying subscribers for its broadband, narrowband and mobile services. It holds the digital rights to 82 UK football clubs and provides digital management services to media companies including MTV, Canal+, Eurosport, Music Choice and NTL.

Premium TV is owned by the former NTL Europe, which changed its name to PTV Inc earlier this year. In June, it successfully renegotiated its deal with the Football League for online rights relating to 76 leading football clubs, releasing it from a loss-making contract (MW June 24).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here