Sainsbury’s has scrapped plans for a multi-million pound television campaign backing the launch of its Tu clothing brand. Tu was due to be supported by a £4m television campaign, but will now receive limited ad support.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.