SC Johnson has signed up its Mr Muscle MultiTask brand to sponsor ITV’s Moving Day, in its first sponsorship deal with the broadcaster. Moving Day, now in its second series, is a daytime show featuring people moving house. The show’s presenters are on hand to help the movers with advice. The deal was negotiated between Andrea Ridout at Alliance, the sponsorship division of Zenith Optimedia, and Stewart Hunt at ITV Sales. Hunt says: ‘Mr Muscle is a great fit for Moving Day and offers SC Johnson an opportunity to raise brand awareness among a perfectly targeted audience.’ The sponsorship credits are being created by SC Johnson’s creative agency, FCB London.