Weight Watchers’ £9m Euro media up for grabs

Weight-loss brand Weight Watchers Continental Europe has called a review of its E13m (£8.7m) media planning and buying business across 12 European markets.

The brand has decided to consolidate it business into one agency and has already shortlisted Media-Com, Mediaedge:CIA, Zenith Optimedia and Carat.

The review, which is being handled by the AAR, does not include the UK as the brand is managed by a separate company here. The UK media account, held by Carat, is not under review. A decision on the European media business is expected by the end of September.

The review comes just months after the European division carried out a review of its creative account, appointing Publicis and FCB. The two reviews follow the promotion of UK head of marketing Carol Andrews to a European role (MW March 4).

Weight Watchers recently appointed Publicis managing director Miriam Jordan Keane as chief brand officer (MW last week). Although she will be based in the US, she will be responsible for developing the Weight Watchers brand globally. Keane will report to chief executive Linda Hewitt when she takes over the role in October.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here