…BSkyB has appointed Robert Tansey as director of marketing communications. He joins from HHCL/Red Cell where he worked as a planner on the Sky account. Barnaby Dawe, formerly head of marketing communications, is promoted to director of marketing. Both Dawe and Tansey will report to marketing director Charles Ponsonby.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.