Carat Interactive has been renamed Diffiniti by owner Aegis Group, in a move underlining the company’s complete separation from the Carat Group. Diffiniti, which Aegis claims is the largest online media buying point in the UK, is now part of the Isobar network, handling &£34m for a range of clients including AOL, HBOS and Coca-Cola. The digital needs of Carat clients will be serviced by Carat Digital, launched in June.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.