DSJ has been appointed to handle the global launch of first aid brand Seal-On.
DSJ has been appointed to handle the global launch of first aid brand Seal-On. Seal-On spray, plasters and nasal plugs contain m-doc, which stops bleeding. Boots has recently created an own-label version of the product.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.