Minerva and MediaVest land Harveys contracts

Furniture retailer Harveys is about to appoint Starcom MediaVest to handle its &£10m media buying and planning account.

The company has also reviewed its advertising and is understood to have appointed Minerva (MW last week). Soul and Rathbone Media were the incumbent agencies but declined to repitch. The review was handled by the AAR.

The company, which is part of the Homestyle Group, called a review of its creative and media accounts earlier this year.

Harveys head of marketing David Rich, who joined the furniture retailer from Allders last May, left the company during the review. (MW July 29). His departure followed the appointment of Michael Graham as marketing director in April.

The company is also reviewing the strategic decision by former Homestyle managing director Carolyn Simons to take the retailer upmarket.

The Homestyle Group is carrying out an in-depth review of its business strategy after poor trading over the Christmas period and high levels of debt. In June, the management buy out of Rosebys, its textile and fabric subsidiary, was completed for &£51m. The company said the disposal will help it turn around Harveys’ performance. The Homestyle Group also owns the Fabric Warehouse, Knightingales, Bed Shed, and Kingsbury.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here