Vauxhall picks DLKW for Vectra

Vauxhall has handed Delaney Lund Knox Warren (DLKW) the brief to advertise the Vectra model for the first time.

The move means Lowe’s grip on Vauxhall’s &£58m advertising business has once again been weakened. The loss leaves Lowe with briefs for the Zafira, Signum, VX220, Tigra and commercial vehicles, together worth &£13.6m

Difficulties between Lowe and Vauxhall were thought to have been ironed out when Vauxhall’s new marketing director Andy Gilson (MW January 29) met Lowe UK chief executive Matthew Bull earlier this year.

The agency recently lost the &£350m global HSBC advertising business, Unilever’s &£20m pan-European account for Surf, Braun’s &£40m global account and the &£25m global advertising for Flora (MW May 20).

Lowe earlier stemmed the tide of Vauxhall losses by winning the pitch to create advertising for the Tigra, a new small roadster set to be launched next month. DLKW was first added to the Vauxhall roster in 2002. It went on to win the core Astra account before picking up the &£12m account for the new Astra launched earlier this year (MW September 11, 2003). DLKW also handles the advertising for the Agila, Corsa and Meriva small cars, as well as the dealership account.

A spokesman for Vauxhall says: “We do not balance things out. There is a job to do to support our brands and we select the work that is most appropriate.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here