WDMP connects British Gas to O2

As a London worker, the Diary’s morning routine after a particularly tough previous day is usually a splash of chalky water followed by an hour’s diesel infusion and a particulate scrub. But some people work harder than the Diary, and need rather more.

So marketing staff at British Gas were chuffed, the day after their recent planning exercise, to receive oxygen cylinders from DM agency WDMP. More effective (and certainly healthier) than a vodka-and-Red-Bull, the aerosol pick-me-ups proved so popular that people were soon phoning the agency to ask for more.

Rumours that the cylinders were a last-ditch attempt to inject more life into British Gas’s marketing, or that the company is now trying to offset the oxygen released against its carbon emissions for environmental audit purposes, cannot be confirmed.

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