Xfm to partner student radio stations
Xfm, Capital Radio Group’s alternative station, is to partner student radio stations after the Student Broadcast Network was put into liquidation. Xfm will offer funding, equipment and marketing support.
Xfm, Capital Radio Group’s alternative station, is to partner student radio stations after the Student Broadcast Network was put into liquidation. Xfm will offer funding, equipment and marketing support.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.