CHI wins Heart account
Clemmow Hornby Inge has won the £3m account for Chrysalis-owned radio brand Heart. The agency will work on a major relaunch of the brand that aims to push it ahead of rival Capital Radio Group.
Clemmow Hornby Inge has won the £3m account for Chrysalis-owned radio brand Heart. The agency will work on a major relaunch of the brand that aims to push it ahead of rival Capital Radio Group.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.